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Median nightly rate, active entire homesBrussels €141Antwerp €139Ghent €160Dublin €250London £220
Barometer / Findings / Guest ratings

Guest ratings

Each active entire home is placed in a band according to its overall guest rating out of 5. The table compares the bands; the differences are associations in one snapshot.

Brussels

Segments with fewer than 30 active homes are not shown.
Active entire homesShareMedian nightly rateNights booked (est. median)Gross revenue, 365 days (est. median)
4.90 and above62825.9%€15484€13,100
4.80 to 4.8950921.0%€147182€24,300
4.60 to 4.7972629.9%€138180€21,600
below 4.6056223.2%€125114€14,900

Antwerp

Segments with fewer than 30 active homes are not shown.
Active entire homesShareMedian nightly rateNights booked (est. median)Gross revenue, 365 days (est. median)
4.90 and above41530.3%€15872€12,600
4.80 to 4.8925218.4%€142114€16,900
4.60 to 4.7935926.2%€131114€16,800
below 4.6034425.1%€12054€7,400

Ghent

Segments with fewer than 30 active homes are not shown.
Active entire homesShareMedian nightly rateNights booked (est. median)Gross revenue, 365 days (est. median)
4.90 and above23532.8%€18496€18,800
4.80 to 4.8914620.4%€160171€27,300
4.60 to 4.7920728.9%€158138€21,500
below 4.6012918.0%€147102€14,600

Ratings are concentrated near the top of the scale, so the bands are narrow. One possible reason, not tested here: listings with only a few reviews can show very high averages and, by construction, few estimated nights, which would pull the top band's nights down. This is not evidence that a higher rating lowers bookings.

Source: STR Barometer from Inside Airbnb data (CC BY 4.0), snapshots Brussels 20 September 2026; Antwerp 23 September 2026; Ghent 22 September 2026. Methodology.

How to citeSTR Barometer, “Guest ratings”, from Inside Airbnb data (CC BY 4.0), snapshots: Brussels 20 September 2026, Antwerp 23 September 2026, Ghent 22 September 2026. https://strbarometer.com/findings/guest-ratings/

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