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Median nightly rate, active entire homesBrussels €141Antwerp €139Ghent €160Dublin €250London £220
Barometer / Indicators / Seasonality

Seasonality

When in the year guests stay, measured by the share of each calendar month in all reviews written over 24 complete months.

Peak and quietest month

CityPeak monthShareQuietest monthSharePeak ÷ quietest
BrusselsJuly10.0%January5.9%1.7
AntwerpAugust11.3%January5.7%2.0
GhentAugust12.0%January4.9%2.4
DublinAugust13.5%January3.7%3.7
LondonJuly12.6%February5.5%2.3

Monthly profile by city

Brussels: share of stays by month: January 5.9%, February 6.4%, March 8.1%, April 9.4%, May 9.9%, June 9.7%, July 10.0%, August 9.6%, September 6.9%, October 8.3%, November 7.3%, December 8.5%
Brussels: share of stays by month — Download SVG
Antwerp: share of stays by month: January 5.7%, February 6.4%, March 7.7%, April 9.2%, May 10.0%, June 9.3%, July 10.7%, August 11.3%, September 6.6%, October 8.5%, November 7.1%, December 7.6%
Antwerp: share of stays by month — Download SVG
Ghent: share of stays by month: January 4.9%, February 6.3%, March 7.2%, April 9.8%, May 10.2%, June 8.5%, July 11.6%, August 12.0%, September 7.5%, October 7.7%, November 6.7%, December 7.6%
Ghent: share of stays by month — Download SVG
Dublin: share of stays by month: January 3.7%, February 4.1%, March 7.6%, April 8.1%, May 11.2%, June 11.6%, July 11.4%, August 13.5%, September 10.2%, October 7.9%, November 6.0%, December 4.6%
Dublin: share of stays by month — Download SVG
London: share of stays by month: January 5.6%, February 5.5%, March 6.8%, April 8.1%, May 9.4%, June 10.9%, July 12.6%, August 11.0%, September 7.3%, October 7.7%, November 7.1%, December 7.9%
London: share of stays by month — Download SVG

All monthly shares

MonthBrusselsAntwerpGhentDublinLondon
January5.9%5.7%4.9%3.7%5.6%
February6.4%6.4%6.3%4.1%5.5%
March8.1%7.7%7.2%7.6%6.8%
April9.4%9.2%9.8%8.1%8.1%
May9.9%10.0%10.2%11.2%9.4%
June9.7%9.3%8.5%11.6%10.9%
July10.0%10.7%11.6%11.4%12.6%
August9.6%11.3%12.0%13.5%11.0%
September6.9%6.6%7.5%10.2%7.3%
October8.3%8.5%7.7%7.9%7.7%
November7.3%7.1%6.7%6.0%7.1%
December8.5%7.6%7.6%4.6%7.9%
Reviews counted163,43361,10846,784166,3731,007,868

Reviews are written shortly after a stay, so their monthly distribution is a proxy for when stays happen. Each month counts twice (two years), which smooths out a single unusual month. A flat year would give 8.3% per month: anything above means more stays than average in that month.

The profile has no currency and no estimation model behind it beyond the review itself, which makes it one of the more robust comparisons between the five cities.

This is a share of the year, not a volume: a city with a flatter profile is not a city with fewer stays.

Source: STR Barometer from Inside Airbnb data (CC BY 4.0), snapshots Brussels 20 September 2026; Antwerp 23 September 2026; Ghent 22 September 2026; Dublin 17 September 2026; London 17 September 2026. Methodology.

How to citeSTR Barometer, “Seasonality”, from Inside Airbnb data (CC BY 4.0), snapshots: Brussels 20 September 2026, Antwerp 23 September 2026, Ghent 22 September 2026, Dublin 17 September 2026, London 17 September 2026. https://strbarometer.com/indicators/seasonality/

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