London, area by area
Every area of London with at least 25 active entire homes, sorted by median asking price per night. Areas below that threshold are counted in the city total but not shown on their own.
Among these 33 areas, the median asking price runs from £135 (Sutton) to £296 (Westminster). Estimated nights booked are highest in Westminster (83) and lowest in Barking and Dagenham (37).
| Area | Active entire homes | Median nightly rate | Nights booked (est. median) | Estimated occupancy | Gross revenue, 365 days (est. median) |
|---|---|---|---|---|---|
| Westminster | 4,513 | £296 | 83 | 22.7% | £23,500 |
| Kensington and Chelsea | 2,749 | £271 | 64 | 17.5% | £18,300 |
| City of London | 282 | £261 | 64 | 17.5% | £17,200 |
| Camden | 2,228 | £250 | 83 | 22.7% | £19,900 |
| Wandsworth | 1,225 | £240 | 46 | 12.6% | £12,100 |
| Hammersmith and Fulham | 1,432 | £219 | 64 | 17.5% | £14,400 |
| Islington | 1,356 | £215 | 74 | 20.3% | £17,200 |
| Southwark | 1,314 | £215 | 64 | 17.5% | £14,800 |
| Richmond upon Thames | 377 | £213 | 55 | 15.1% | £12,600 |
| Tower Hamlets | 1,686 | £212 | 60 | 16.4% | £12,600 |
| Newham | 661 | £211 | 64 | 17.5% | £13,500 |
| Lambeth | 1,223 | £208 | 64 | 17.5% | £13,600 |
| Brent | 862 | £207 | 74 | 20.3% | £13,900 |
| Merton | 406 | £203 | 37 | 10.1% | £7,600 |
| Hackney | 1,415 | £197 | 55 | 15.1% | £10,900 |
| Kingston upon Thames | 188 | £192 | 56 | 15.2% | £12,000 |
| Hounslow | 380 | £192 | 46 | 12.6% | £8,600 |
| Greenwich | 479 | £192 | 55 | 15.1% | £9,700 |
| Enfield | 248 | £183 | 64 | 17.5% | £10,500 |
| Haringey | 582 | £178 | 55 | 15.1% | £11,300 |
| Lewisham | 577 | £172 | 46 | 12.6% | £8,800 |
| Harrow | 198 | £170 | 74 | 20.3% | £12,700 |
| Hillingdon | 225 | £170 | 46 | 12.6% | £9,100 |
| Barking and Dagenham | 140 | £170 | 37 | 10.1% | £6,400 |
| Redbridge | 195 | £170 | 46 | 12.6% | £8,800 |
| Bexley | 148 | £167 | 46 | 12.6% | £7,500 |
| Waltham Forest | 462 | £165 | 52 | 14.4% | £9,100 |
| Barnet | 744 | £164 | 58 | 15.9% | £10,700 |
| Ealing | 613 | £162 | 55 | 15.1% | £9,000 |
| Havering | 116 | £160 | 46 | 12.6% | £7,900 |
| Bromley | 263 | £159 | 46 | 12.6% | £7,000 |
| Croydon | 409 | £148 | 46 | 12.6% | £7,200 |
| Sutton | 132 | £135 | 46 | 12.6% | £6,100 |
Every area of the source file reaches the threshold.
London is by far the largest dataset on the site and the only one in pounds sterling. Areas are the 32 boroughs plus the City of London. Compare London with the other cities through nights booked, shares and seasonality, not through prices.
Source: STR Barometer from Inside Airbnb data (CC BY 4.0), snapshots London 17 September 2026. Methodology.
STR Barometer, “Short-term rentals in London by area”, from Inside Airbnb data (CC BY 4.0), snapshots: London 17 September 2026. https://strbarometer.com/cities/london/neighbourhoods/